Sleeping Beauties : Why Good Ideas Go Dormant and How They Wake Up - David Byrne

Sleeping Beauties : Why Good Ideas Go Dormant and How They Wake Up - David Byrne

David Byrne

£26.00
Pre-order

Published 8 October 2026

Order now and we’ll post it on publication day. We take payment today and hold your order until then; if the publisher moves the date we’ll email you, and you can cancel for a full refund at any point before it ships.

  • Pages · 400 pages, b&w integrated illustrations and photos
  • Publication Date · 08/10/2026
  • Genre · Prose: non-fiction
Collect in store Pick it up free from the shop in Oxford's Covered Market, usually quicker than the post.
Delivery Standard tracked £1.99, free on orders over £20. Express tracked £2.99.
Book Lovers' Happy Hour Three cocktails matched to your taste, three books chosen for you, an hour and a half at the bar. £60 per person. Book a place →
A 'Sleeping Beauty' is a brilliant idea that is ahead of its time. So many breakthroughs in arts or science were like this, lost on their initial audience and only later revived and acknowledged to be great. This book asks, why do some ideas fall asleep? And how do they wake up?We love to believe in a meritocracy of ideas - that greatness is always recognised, innovation always seized upon and rewarded. Yet so many of the people we now recognise as the world's great creators initially got little traction for their work. It was only later, often much later, that their work comes roaring back to life and made a lasting impact. Discoveries as diverse as dark matter to continental drift, technologies from solar panels to the steam engine, artists from Brueghel to Vermeer to Melville all created 'sleeping beauties'. Ranging across many centuries and the full scope of human endeavour, Byrne explores their stories and gives us a lens for identifying future breakthroughs. Humbling yet hopeful, these stories celebrate the courage to try new things and the wisdom to embrace them.

Only at Gulp Fiction

Book Lovers' Happy Hour

An hour and a half at the bar, with three cocktails matched to your taste and three books chosen for you. Tell us what you like when you book, and we'll have them waiting when you arrive.

  • 1½ hours
  • £60 per person
  • 3 cocktails, 3 books
Book Happy Hour

Up to four of you can come — book a place each and choose the same time slot, then tell us who you're with. For larger groups, email gulpfictionbooks@gmail.com and we'll arrange it.

Three customers at the window table in Gulp Fiction, cocktails in hand beside a stack of books, with Oxford's Covered Market visible through the glass

Collect in store

Order online and pick it up from the shop. It's free, and usually quicker than the post.

Find us

Units 28–29, Covered Market, Oxford OX1 3DU. Mon–Wed 10–5, Thu–Sat 10–10, Sun 11–4.

Book a table

The bar is open late Thursday to Saturday. Reserve a table for a drink among the books.