Front cover of The Future by Florence Gaub, hardback

The Future : A User's Guide - Florence Gaub

Florence Gaub

£18.99
  • Pages · 248 pages
  • Publication Date · 09/04/2026
  • Genre · Social forecasting, future studies
Collect in store Pick it up free from the shop in Oxford's Covered Market, usually quicker than the post.
Delivery Standard tracked £1.99, free on orders over £20. Express tracked £2.99.
Book Lovers' Happy Hour Three cocktails matched to your taste, three books chosen for you, an hour and a half at the bar. £60 per person. Book a place →

A guide for both everyday readers and policymakers on using creativity and knowledge to imagine the best, prepare for the worst and live with surprise. Widespread pessimism and fear of the future are everywhere. With times to come often seeming threatening and uncertain, this book offers new perspectives and fresh ways of thinking. Futurologist Florence Gaub shows that everyone can influence what lies ahead--in their personal or professional life, or in society. Her ideas are for those who refuse to be paralysed by fear, instead seeing the future as a space full of possibilities. Gaub explores how humanity's visions of tomorrow have changed throughout history; she explains what the future is, how it works, what disruptions may arise and how to fix them. She draws on insights from neuroscience, psychology and philosophy to show how humans conceive and construct the future, as individuals and as a society. A bestseller in Germany, this smart, snappy handbook of ideas is an antidote to passive fatalism. It challenges our lack of faith in our own ability to shape what is to come, or how it will affect our lives. After all, we're the only beings who can imagine the future in such detail that we can actually create it. Gaub is a brilliant guide to rediscovering that gift.

Only at Gulp Fiction

Book Lovers' Happy Hour

An hour and a half at the bar, with three cocktails matched to your taste and three books chosen for you. Tell us what you like when you book, and we'll have them waiting when you arrive.

  • 1½ hours
  • £60 per person
  • 3 cocktails, 3 books
Book Happy Hour

Up to four of you can come — book a place each and choose the same time slot, then tell us who you're with. For larger groups, email gulpfictionbooks@gmail.com and we'll arrange it.

Three customers at the window table in Gulp Fiction, cocktails in hand beside a stack of books, with Oxford's Covered Market visible through the glass

Collect in store

Order online and pick it up from the shop. It's free, and usually quicker than the post.

Find us

Units 28–29, Covered Market, Oxford OX1 3DU. Mon–Wed 10–5, Thu–Sat 10–10, Sun 11–4.

Book a table

The bar is open late Thursday to Saturday. Reserve a table for a drink among the books.