Enhanced Interviews : Creative Approaches to Qualitative Research Interviewing
Hoda Wassif
- Pages · 130 pages, Not illustrated
- Publication Date · 26/05/2026
- Genre · Sociology
Qualitative interviews offer rich opportunities to explore people's lived experiences, emotions and perspectives with depth and nuance. This accessible and practical guide equips researchers with innovative techniques to enhance interview-based research. From incorporating objects, documents and sensory prompts to choosing the optimal interview format - plus drawing inspiration from fields like therapy and journalism - the book introduces creative strategies for generating more meaningful, credible data that centres the participant in every interaction. Key features include: Support for researchers to deepen dialogue, connection and participant empowerment; Emphasis on the co-production of meaning, emotional and reflective engagement and authentic research encounters; and Insights and case studies from contemporary methods and lessons across diverse disciplines. Ideal for postgraduate students, early career researchers and practitioners, this book demonstrates how to design interviews that are not only ethically grounded but also genuinely engaging, facilitating richer, multimodal and culturally sensitive qualitative research.
Only at Gulp Fiction
Book Lovers' Happy Hour
An hour and a half at the bar, with three cocktails matched to your taste and three books chosen for you. Tell us what you like when you book, and we'll have them waiting when you arrive.
- 1½ hours
- £60 per person
- 3 cocktails, 3 books
Up to four of you can come — book a place each and choose the same time slot, then tell us who you're with. For larger groups, email gulpfictionbooks@gmail.com and we'll arrange it.
Collect in store
Order online and pick it up from the shop. It's free, and usually quicker than the post.
Find us
Units 28–29, Covered Market, Oxford OX1 3DU. Mon–Wed 10–5, Thu–Sat 10–10, Sun 11–4.
Book a table
The bar is open late Thursday to Saturday. Reserve a table for a drink among the books.