Front cover of Woke Is Dead by Piers Morgan, paperback

Woke Is Dead : How Common Sense Triumphed in an Age of Total Madness - Piers Morgan

Piers Morgan

£10.99

Available to order

Not on our shelves today. We’ll order it in and post it out — with you in 2–3 working days.

  • Pages · 320 pages
  • Publication Date · 04/06/2026
  • Genre · Self-help & personal development
Collect in store Pick it up free from the shop in Oxford's Covered Market, usually quicker than the post.
Delivery Standard tracked £1.99, free on orders over £20. Express tracked £2.99.
Book Lovers' Happy Hour Three cocktails matched to your taste, three books chosen for you, an hour and a half at the bar. £60 per person. Book a place →

Piers Morgan welcomes the return of a common-sense world They claimed it was a movement that would change society forever. Instead, it's been buried six feet under by common sense. For a decade, "woke" infected every corner of our lives. Cancel culture ran riot. Men became toxic. Virtue signalling was everywhere. And if you dared disagree? You'd be terminated on the spot. But then something extraordinary happened. All over the world, people woke up. In this explosive and uproarious takedown, Piers Morgan charts the spectacular collapse of the most ridiculous ideology in human history. With his trademark wit and fearless honesty, he exposes the hypocrites, destroys the myths, and celebrates the heroes who refused to surrender to the woke brigade. Inside, Morgan takes aim at the madness wherever it's hiding and calls out the absurdity with humour, logic, and outrage. He pulls no punches as he tackles: Hollywood hypocrisy - when celebrity virtue-signaling became it's own performance Environ-mentalists - how saving the planet turned into shouting about plastic straws Go Woke, Go Broke - from brand deals to the price of moral posturing Word Police - the battle over language and what you can and can't say And much more But this isn't just about pointing and laughing at the wreckage. With his unique blend of savage humour and surprising wisdom, Morgan offers a roadmap for navigating our post-woke world and a less divided, more sensible society. Woke is Dead is the provocative, hilarious and essential read for anyone who wants to understand how an entire civilisation briefly lost its mind.

Only at Gulp Fiction

Book Lovers' Happy Hour

An hour and a half at the bar, with three cocktails matched to your taste and three books chosen for you. Tell us what you like when you book, and we'll have them waiting when you arrive.

  • 1½ hours
  • £60 per person
  • 3 cocktails, 3 books
Book Happy Hour

Up to four of you can come — book a place each and choose the same time slot, then tell us who you're with. For larger groups, email gulpfictionbooks@gmail.com and we'll arrange it.

Three customers at the window table in Gulp Fiction, cocktails in hand beside a stack of books, with Oxford's Covered Market visible through the glass

Collect in store

Order online and pick it up from the shop. It's free, and usually quicker than the post.

Find us

Units 28–29, Covered Market, Oxford OX1 3DU. Mon–Wed 10–5, Thu–Sat 10–10, Sun 11–4.

Book a table

The bar is open late Thursday to Saturday. Reserve a table for a drink among the books.